Post by account_disabled on Mar 6, 2024 23:46:30 GMT -6
For us, such immersion, deep analytics, and the search for additional opportunities is performance . . Indeed, leads are often lost on the client side, this is an indisputable fact. Let's summarize the first part of the conversation. Performance marketing is the use of various advertising channels and optimization of their return on investment. Is this correct, or am I oversimplifying this now? This is true in simple terms. The advertising channel is a tool with which we attract the user, and performance is still working with the user at every stage of the funnel.
A, of course, optimization of payback at all stages, but USA Phone Number List you can’t just buy channels, you need to be able to work with the user. Let's talk about clients. Do all of them now understand what the features of performance are, or is there still misunderstanding and difficulties? Not all clients understand. I can’t even predict when they will understand. a CRM, you can't understand what's going on inside them. At most, you see some configured Google Analytics metrics, and God forbid, if call tracking is enabled. If there is a CRM, then they simply won’t let you in. There are supposedly some secrets there, so you have to work and solve problems by touch and in complete darkness.
Without CRM there will be no true performance. You can, of course, work with an Ecel table, write scripts, and attach various reports so that data can be pulled in from Analytics. But these are all crutches. How do you sell the idea of performance to a client? We all start with understanding the client's goals. But not from the category of I have a million, I want four million, make me perform, but from real goals, from an understanding of how to get to this money. We build a sales funnel, eplain how it works, what channels we will use, and at what point we will connect them. We tell you how much an attracted user will cost.
A, of course, optimization of payback at all stages, but USA Phone Number List you can’t just buy channels, you need to be able to work with the user. Let's talk about clients. Do all of them now understand what the features of performance are, or is there still misunderstanding and difficulties? Not all clients understand. I can’t even predict when they will understand. a CRM, you can't understand what's going on inside them. At most, you see some configured Google Analytics metrics, and God forbid, if call tracking is enabled. If there is a CRM, then they simply won’t let you in. There are supposedly some secrets there, so you have to work and solve problems by touch and in complete darkness.
Without CRM there will be no true performance. You can, of course, work with an Ecel table, write scripts, and attach various reports so that data can be pulled in from Analytics. But these are all crutches. How do you sell the idea of performance to a client? We all start with understanding the client's goals. But not from the category of I have a million, I want four million, make me perform, but from real goals, from an understanding of how to get to this money. We build a sales funnel, eplain how it works, what channels we will use, and at what point we will connect them. We tell you how much an attracted user will cost.